The 5 most in-demand professions in 2023

Digitalization, globalization and the total adaptation to new technologies after the pandemic have given rise to new challenges in companies around the world. These new needs require skilled professionals to take them on, and that is why many professional opportunities have become especially in demand. In this post we will see what will be the most in-demand professions in 2023.

These are the 5 most in-demand professions for 2023.

1. Digital marketing specialist

The digital transformation has revolutionized the world of work, its structures, the skills system and professional profiles. Digital marketing uses digital tools and channels to achieve its objectives: attract new customers, strengthen the relationship between customers, develop loyalty strategies, among others.

Specialists in this sector are a profile that are aware of all the news in the field of digitization and marketing in order to give greater visibility to their campaigns and to understand what the end customer wants. In this context, it is essential to make communication and marketing a strategic weapon in organizations, and a key tool to improve productivity, competitiveness and social responsibility.

2. Data analyst, one of the most in-demand professions

The era of digitization has brought with it the need to digitize data in order to have greater access to them in a faster and easier way. In such a way that if we analyze them and turn them into knowledge, they can provide great value for many companies and organizations.

A data analyst deals with a massive volume of data called Big Data. The term refers to data sets so large and complex that they require computer applications to process them properly. In this context, this profession has become one of the most sought after, and this requires good training in design, organization and management of Big Data projects and identifying the business benefits that the treatment of massive data can bring to the company.

3. E-Commerce Specialist

E-Commerce specialists have expertise in creating e-commerce through online stores, designing the different campaigns that are launched, monitoring their impact and optimizing the display of the website on the network, among other functions.

Online businesses are becoming more and more common, and it is now common to find online-only companies without a physical store. Also, the digitization of business is possible because Internet shopping has grown exponentially in recent years and Spain is one of the countries where this type of purchase has increased the most.

In this context, one of the reasons that e-Commerce continues to grow is, in part, by the number of world-known offers on days like Black Friday, Cyber Monday or Blue Monday. On the other hand, the Amazon platform is one of the largest e-commerce corporations and its success confirms the importance of professionals trained in this area.

4. Cybersecurity specialist

Cybersecurity is a fundamental discipline in any organization or entity and a professional bet with a growing demand. This is due to the fact that in today's information society, guaranteeing the confidentiality, integrity and availability of information has become an essential objective. Especially taking into account the variety of media and access methods currently used, such as the corporate network, laptops or mobile devices, among many others.

As a result of digitization and new technologies, many companies have opted to digitize their data to streamline communication processes, as in the case of CRM. However, there are also more and more threats of cyber attacks, so it is important to have some kind of security. In this sense, cybersecurity specialists anticipate these possible attacks and create protection systems.

5. Artificial Intelligence specialist, one of the most in-demand professions

Artificial Intelligence (AI) is the combination of algorithms designed to create machines with the same capabilities as human beings. Artificial intelligence is combined with Big Data to analyze customer profile data in real time, which optimizes the user experience and helps marketers improve customer engagement.

For this very reason, specialists in this area are a highly demanded profile. A good AI specialist must have a background in engineering and mathematics and in fields directly related to it, such as programming and language processing. The ability to simulate human thinking needs all these fields to create an AI that is useful and provides real solutions that can learn on their own.

In short, the first step is training

From Next Education we offer a complete and innovative training in all these areas, thanks to the quality of our training programs and the accredited faculty of teachers who teach what they work with, and vice versa. In this context, we turn you into an expert in all these subjects thanks to the variety of Masters in Big Data & Business Intelligence; Corporate Communication and Digital Marketing Management; Cybersecurity; Business Creation and Acceleration; among others.