The 8 best real estate software in 2023

Although all real estate agencies work directly on the network to promote their apartments in the market of sale and rental, the huge number of users who come to be interested in one and the huge influx of users who visit daily the major real estate portals have led these local to establish a real estate management software to automate the sending of newsletters, make communications to notify price changes or last minute developments in the waiting lists.

If you want to know the best options on the market in terms of software for the real estate sector, be sure to take a look at our ranking of the 8 best real estate software at the moment.

Although all real estate software has a common function, each program is designed to adapt to the needs of each business. To get the most out of it, it is essential to take into account aspects such as the workload of the real estate company, the number of potential clients interested in buying, selling or renting an apartment and the location where its staff operates.

This will have a significant influence on the adaptation of the software to the real needs of the business to allow the inclusion of specific automation functions, arranging visits and altering the schedules of the agenda without the need to resort to human personnel and keeping the data of the property updated.

1. Witei

Although it is one of the simplest and has hardly any added functionalities, it is the perfect program for those who are starting to make a living in the real estate world. It is a program that allows to automate the database with the client's data, incorporating or deleting the data provided by the client, and to generate newsletters and advertising campaigns by itself.

Its functions also include a social network manager and an agenda coordinator to keep the real estate staff aware of the appointments arranged for that day, suggesting changes based on locations and automating communications via SMS, e-mail or corporate WhatsApp.

2. Mobilia

It is diametrically opposed to the premise of Witei, since it bets on complexity, multiplication of options and offers numerous customization options.

It is a CRM software used by franchised real estate agencies and those that have networks of premises spread all over the country, since it has data synchronization options and allows to keep the information updated in all the network environments included.

It also allows a statistical study of customer and visitor interactions on the web, monitoring traffic and being able to adapt commercial strategies and marketing campaigns to the behavioral parameters of visitors.

On the other hand, its companion application, available for smartphones, tablets and computers, allows access to server information from anywhere and without the need to be connected to the corporate network.

3. Inmovilla

It is committed to the total integration of the latest developments in the IT ecosystem of any real estate company, with the latest CRM software included and multiple customization options to keep the database of clients, properties and data of the properties already appraised, rented and sold up to date.

It is not the program with the most dynamic interface, something recognized by the software developer itself, but it includes free access to training courses that teach all staff involved to handle the program with ease to squeeze its full potential.

It is ideal for teams looking for a program that is entirely adapted to the specific needs of the company, with fully customized modules and that allows all the information to be instantly available.

4. Immoweb

It is the best proposal for all those real estate agencies that want to virtualize their accesses and have in mind to offer potential buyers and future tenants virtual tours of the properties, something especially useful in times of pandemic.

It unifies all the agency's processes, centralizing the preparation and sending of communications, the preparation of catalogs, the updating of client files, the automatic generation of templates and the possibility of integrating them into the web portal, the preparation of new graphic designs to improve the brand image and the optimization of navigation through 360º virtual tours.

However, it is a program that requires high IT requirements to operate at full capacity on the real estate company's computers, so it is necessary to have a fiber optic connection to run all the functionalities smoothly.

5. Habitatsoft

Available in several languages, it tries to take the best of each house and apply it to an easy-to-use program for the less modernized or more expensive businesses that see the task of making the leap to digital.

This software includes property manager, price automation, property portfolio sharing options, template and document tab generation and multi-language translator functions, making it the best program for businesses located in tourist enclaves or with a predominantly foreign target.

6. InmoPC

It is not only a real estate software: it is a whole program that includes a global manager to keep your business in a preferential position among the competition.

It incorporates a web page development program to improve your digital portal and make it more attractive to potential clients, an automatic updating system to incorporate the latest news about the properties in your databases into your virtual files, an optimized search tool integrated into your portal, a social network manager and an organic positioning advisor.

It is one of the most complete options for those who are looking for a program that not only helps to optimize the internal operation of the business, but also allows to develop with ease in the market offering the necessary tools to reach the top positions among the competition.

7. Optima CRM

It is one of the most recommended programs to have the main real estate management options of the moment in a single platform.

It offers the necessary tools to develop by yourself a renewed website that has everything you need to attract new buyers, allows you to efficiently manage customer databases and even has a tool to track conversations and facilitate the online payment of fees or expenses arising from your activity.

It is used by a multitude of companies with presence in many countries, since it instantly synchronizes all the information hosted on its servers, allows you to adapt marketing strategies according to the affluence in each sales nucleus and streamlines communications, the sending of catalogs and notices and alerts.

8. Vtiger

One of the CRM software designed for the real estate sector best known for being open source, which gives enormous flexibility and takes customization options to a new level.

It is structured on the basis of modules that can be activated and deactivated according to the specific needs of the company, being able to resort to specific tools at specific times when the workload is especially high.

It works on the basis of monthly subscription plans, which omit hosting and security costs, optimizing the performance of the equipment and counting on the support of one of the most advanced security systems designed specifically for this type of program, keeping all personal housing information safe and preserving the privacy of customers.

Advantages of using a real estate software

The use of a program of these characteristics ends up being enormously beneficial both for clients and for the human team that works in the real estate company itself. If you are still not sure why you should have a real estate software in your business, take a look at these three points that can end up clearing all your doubts.

1.- Sift the search. For the client, the use of a real estate software has the advantage that it allows to make a selection of candidates so that the client chooses his future ideal house between those that more adjust of your catalog. It reduces the waiting time, allows to refine the search much more and improves the treatment of the client.

2.- Streamline internal performance. Automating costly tasks such as preparing a weekly newsletter or updating the catalog every time a new home is added to the market for sale or rent can become tedious, requiring large financial and human resources in a task that takes no more than a couple of minutes in the hands of a program.

3.- It reinvests time in other tasks. This allows, therefore, to invest time in tasks that do deserve your full attention, such as file management, customer acquisition or conducting in-person visits to show new homes to prospective buyers, which results in a much more useful and dynamic operation.