Cloud technology in the middle class continues to grow despite PRISM


The current trend topics Mobility and Bring your own Device leaves the topic of cloud behind in terms of growth, according to the current IT Cloud Index from techconsult. With this long-term study, the consulting firm determines the significance of cloud computing in medium-sized user companies.

In the wake of recent revelations of the US National Security Agency's worldwide espionage activities, a decline in the use and planning of cloud services was likely. However, this prognosis does not seem to be true:

More than 60 percent of the surveyed medium-sized companies want to use the cloud technology for their entrepreneurial activities in the future as well. The results of the question about a cloud reference model, however, reflect the sensitive security issues of medium-sized companies. Accordingly, the surveyed companies, which have opted for the purchase of cloud services, much more often choose for offers from the area of ​​a custom-tailored private cloud than for offers from a standardized public cloud or a combination of both, the hybrid cloud.

In addition to the publication of the latest study results, the newly designed cloud portal www.it-cloud-index.de contains an online benchmark system for user companies. After participating in the online benchmarking system, companies on six to eight pages get a direct comparison of their company's cloud computing strategy and key cloud computing indicators with those of their competitors in the same industry and in the size category. The IT Cloud Index thus acts as a gauge for the establishment of cloud computing in the German Mittelstand and allows the user companies over the course of time to read possible trend lines and tendencies.


Around 62 percent of the 200 medium-sized companies surveyed plan to use cloud computing solutions in their companies over the next 12 months. Combined with the results from our cloud long-term investigation on cloud use among medium-sized companies, a clear picture emerges: Cloud computing has become established as a standardized technology among German SMEs. Based on the first surveys, it can be concluded that a deeper analysis of the possibilities and opportunities of cloud computing has led to a significantly higher benefit assessment of cloud solutions and, as a consequence, a higher willingness to use cloud services. The need for increased flexibility and the constant monetary changes, such as the reduction of TCO, are to this day decisive reasons for the further use of cloud services. These results are interesting in view of the recently publicized spy programs "Prism" and "Tempora", which have also challenged the cloud concept. According to Max Schulze, an analyst from techconsult, the lead research firm, the survey that has now been conducted shows that companies will generally continue to rely on cloud technology. "The wiretapping activities of the secret services have basically not put offside cloud solutions, much more they have contributed to the fact that the user companies will in future examine in more detail the cloud services used. The demand from user companies to cloud providers to use high security standards in cloud solutions, In the long term, they will make the cloud market more transparent and secure the continued existence of cloud technology. In addition, comprehensive cloud security labeling would be useful to help end users select cloud services for their needs, "concluded Schulze.


The trend of contactless data exchange via radio technology "Near Field Communication" (NFC), which was predicted years ago, did not succeed in establishing itself as an established technology in contrast to cloud technology. User companies and suppliers see too many security concerns about the practicable transmission standard. Although Near Field Communication is certainly used in the micropayment payment method, existing payment points are rarely encountered in German-speaking countries. In the long term, NFC technology may be nearing its end without fully exploiting its potential. The survey result with 9 percent also indicates

Private cloud preferred model

The use of cloud services is mainly used in private cloud models. For example, 58 percent of respondents said they wanted to use cloud services in private cloud environments. Reasons for a private cloud are also due to the spy scandals become known in the security and loss of control concerns of SMEs. Although private clouds allow for customization to the specific needs of end-user companies, they also increase service costs and lower economies of scale compared to a public cloud. The trend towards the use of a public cloud is currently declining due to the sensitive security issue. The negative coverage of the spy scandals has led to a decline in the use of public cloud services, which were previously used selectively and temporarily to cover a specific need. This suffers a sustainable strategic cloud use in the user companies. In the long term, however, the use of hybrid cloud models, ie the combination of a private and public cloud, will increase again. The feared disadvantages of a hybrid cloud - reduced intervention options as well as low performance and availability - will give way to the advantages of a flexible, switchable IT infrastructure that would otherwise have to be kept permanently in the company. So the combination of a private and public cloud, to increase again. The feared disadvantages of a hybrid cloud - reduced intervention options as well as low performance and availability - will give way to the advantages of a flexible, switchable IT infrastructure that would otherwise have to be kept permanently in the company. So the combination of a private and public cloud, to increase again. The feared disadvantages of a hybrid cloud - reduced intervention options as well as low performance and availability - will give way to the advantages of a flexible, switchable IT infrastructure that would otherwise have to be kept permanently in the company.

Cloud User Check

On the basis of the current results, tech consult provides the Cloud User Check ( www.it-cloud-index.de ). For both experienced cloud users and novices, the online tool provides an attractive way to benchmark their own cloud position with comparable companies in their industry and size category. In addition to the cloud deployment level, the web-based tool answers questions about cloud fitness and the benefit assessment of cloud computing.

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